Thursday, May 25, 2006
One year of Communities Dominate Brands
Alan Moore and Tomi Ahonen, both founding members of the Engagement Alliance’s advisory board, are today celebrating the one year anniversary of their blog, Communities Dominate Brands. It was originally established as the online counterpart to their critically acclaimed book of the same name, but - as Tomi explains - has come to mean so much more to them.
A year ago we thought that we should try to get one or two postings per week to make sure this site remains active. We didn’t know how important this site would become to us, professionally and personally, as a vehicle for expressing our passion to a changing media, technology, and to economic and social worlds.
Congratulations, guys, on a significant milestone for an information-rich, expertise blog. Next time we meet up, the shandies are on me!
Monday, May 22, 2006
United Airlines
United Airlines sure does put the “Kill me now” in customer service. I had my own run-in with United’s inept, apathetic staff back in March, but that’s nothing compared to what happened to my friend Nancy Rommelmann (linked above).
Friday, May 19, 2006
Notes from the Blogs & Social Media Forum
I just got my notes on Wednesday’s VNU Blogs & Social Media Forum back (thanks, Adriana!). They’re not comprehensive, because there were points when I just wanted to listen and not write. Where no quotation marks are used or I am not obviously relating a point made by a specific person, the words are reflective of my own thoughts, not necessarily the words of the speakers.
(I also only took down notes for a few presentations. Sue me.)
"Notes from the Blogs & Social Media Forum" continued...
Thursday, May 18, 2006
Fox News speaker added to EA's first event
I’m really pleased to have added Scott Norvell, Fox News London Bureau Chief, to the line-up of presenters at What MySpace Means next month.
In addition to the speakers, I’ve got some very interesting people coming along, from companies like Associated New Media, Innocent Drinks, Microsoft, HSBC, AOL, and British Airways.
After covering my costs on the event, all proceeds go towards funding the activities of the Engagement Alliance, which aim to help small and medium-sized businesses to work in a way that brings more value to shareholders, customers, and employees. We want to make freely available the information and tools that can assist all companies and charities - but especially SMEs, which have limited funds to attain this kind of help - in becoming better, more ethical businesses.
There’s a charity-back guarantee on tickets, too, and early birds can get them for £185 +VAT (increases to £225 +VAT after June 1st). But if you read this blog and want to book, talk to me about getting a discount.
Tuesday, May 16, 2006
The problem with (most) marketing
Marketers don’t know what they want because their model is that they capture something about the users and then blast something to them when they don’t want it.
Eric Norlin, commenting during Jeff Jarvis‘s Syndicate “unkeynote,” as blogged by David Weinberger