Category archive: Marketing

Wednesday, July 12, 2006

Commission Junction University

I spent more than 12 hours at ValueClick‘s Commission Junction University event today, watching loads of presentations and talking about blogs, RSS, and social media for around 15 minutes. I need to process my notes and write properly about the event (not to mention sleep off the champagne I had during the last couple of hours of CJU...), but I want immediately to thank Alison Guise and Tina Judic for bringing me in to take part in CJU. Big thanks also to Susan Kingston for introducing me to Alison, Tina, Gary Goodman, Carl White, Steve Winterhalter, Ben Kopetti, and other enthusiastic, clever people from the ValueClick group of companies.

Pictures from CJU - which I will finish tagging and organising after some kip - are already on Flickr. More tomorrow…

Tuesday, June 27, 2006

Campaign against cruelty to customers: TextAmerica

Alan Moore and I like to promote the successes of companies as we move into the Connected Age. But in a radical transition as we are now, moving from the Networked Age to the Connected Age, there will be players who make mistakes. Some make fatal mistakes. Now TextAmerica seems to be on a collision course with disaster. The iceberg watchman of the Titanic has an alarming announcement…

"Campaign against cruelty to customers: TextAmerica" continued...

Tuesday, June 06, 2006

Marktd

Kind of like Digg for marketing, “Marktd is a library of marketing articles weighted in importance by users.” Started by Piers Fawkes of PSFK, who declares that publicists are welcome to submit stories, which bubble to the top based on reader votes.

Friday, May 26, 2006

Made me laugh

My name is Vivitar, and I’d like to apologize to everyone I hurt when I was pushing junk. There’s no excuse for the way I’ve behaved. With each new piece of photographic garbage I peddled, with every broken camera I shipped, I knew that someone out there would get hurt. I lied, I cheated, I acted like an animal with no conscience or morals. But all I cared about was getting high, chasing the unbeatable rush I felt from each new hit of cash. It was only when I woke up in a toilet stall at an after-hours camera club, leaking blood from an unexplained head wound and surrounded by printouts of dozens of one-star customer reviews, that I realized I had to turn my life around.

All I can say is, Woot!

Thursday, May 25, 2006

One year of Communities Dominate Brands

Alan Moore and Tomi Ahonen, both founding members of the Engagement Alliance’s advisory board, are today celebrating the one year anniversary of their blog, Communities Dominate Brands. It was originally established as the online counterpart to their critically acclaimed book of the same name, but - as Tomi explains - has come to mean so much more to them.

A year ago we thought that we should try to get one or two postings per week to make sure this site remains active. We didn’t know how important this site would become to us, professionally and personally, as a vehicle for expressing our passion to a changing media, technology, and to economic and social worlds.

Congratulations, guys, on a significant milestone for an information-rich, expertise blog. Next time we meet up, the shandies are on me!