Tuesday, May 16, 2006
The problem with (most) marketing
Marketers don’t know what they want because their model is that they capture something about the users and then blast something to them when they don’t want it.
Eric Norlin, commenting during Jeff Jarvis‘s Syndicate “unkeynote,” as blogged by David Weinberger
Sunday, May 14, 2006
Lego redefining value in our online world
In Lego Factory, now not broken, Chris Anderson talks about Lego creating value in the digital age. You just need to think sideways sometimes to crack the thorny issue of how a company survives in today’s world.
Lego Factory is the company’s service that allows you to design your own models and have the parts sent to you in a cool Lego kit-style box (and share your designs with others in a Lego marketplace). It’s a great idea, but it’s been hampered in the past by gnarly fulfillment issues that inflated the cost of the kits by including too many pieces you don’t need.
Read the whole thing.
Cross-posted at Communities Dominate Brands
Saturday, May 13, 2006
They're all in the ad business now
When the demand side of a voluntary exchange starts supplying itself, the traditional suppliers are going to get scared. To wit, all of the exploding business models around us (newspapers, music, movies, and TV just for starters).
The same fear is being felt by companies when it comes to their ads. This is, of course, because it’s so cheap and easy for people to bring to life their own creations - people who are connected to the most powerful distribution network in history.
These companies usually aren’t connected to that network, though they think they are.
"They're all in the ad business now" continued...
Friday, May 12, 2006
Acumen Fund: Diminishing global poverty through entrepreneurialism
I’m doing a charity-back guarantee on tickets for our June 21st event, What MySpace Means. The charity in question is the Acumen Fund, which really does deserve a look from all of you (the Acumen Fund blog is super, too). If you can, please give generously to support it.