Tuesday, September 19, 2006

$2.3 million in revenue via blog

Dave Winer saw $2.3 million in revenue from his blog last year.

People think blogs are about advertising, and I would agree, but they’re thinking in terms of clicks and eyeballs, and I’m thinking of technology that’s created using the intelligence of community participation.

Hell, you don’t even have to be in the technology business to reap those kinds of monetary rewards from clever use of your (or your company’s) blog. Unless you’ve got something to hide, I don’t know what would stop you from blogging properly (link away from your own site; I never trust a man without a blogroll).

As for ads on his blog, Winer says:

I don’t share this space with hitch-hikers. I use my blog for my own ideas. They make good money. No point diluting what I have to say.