Sunday, March 05, 2006

Benetton blog a slam dunk

You, like me, may not agree with some of the opinions expressed on the Benetton blog - a blog sponsored by the Italian clothing company - but, as David Weinberger says, it’s a great example of marketing by not marketing.

Posted by Jackie Danicki on 03/05 |  (0) Comments • (0) Trackbacks • Permalink
In:  Blogging • Engagement vs Interruption • Marketing •