Sunday, February 12, 2006

Blogs are business

Factiva, a Dow Jones and Reuters company, has a blogging CEO, Clare Hart. Euan Semple points to Hart’s latest post, which should ring some bells for those in business:

Factiva prepared a Business Terms index for The Financial Times Deutschland throughout 2005. We saw the term “blog” rise from 9th out of the 45 words we were tracking in January across the German media, and move to number 1 by the end of 2005. As the article points out, the term “blogs” was the most widely mentioned business term in December above terms like Risk Management, Crisis Management, Corporate Governance, Turnaround, ERP and Wikipedia.

This was the German press.  When applying the Business Terms Index across all of Factiva’s sources, the term “blog” moved from number 4 in January to number 1 in December 2005.

Adriana Cronin-Lukas, who is on our advisory board and whose Big Blog Company is an EA-approved supplier of blog consulting services, is also a risk management expert. If you suspect that gives her an edge when it comes to teaching her clients how to eliminate or reduce the risks associated with blogging, you’d be correct.