Sunday, April 09, 2006

Brand hatred = brand love

Nishad at oneangrycustomer writes:

[M]any FMCG brands are in a constant battle, even against supermarket brands, because they have gone out to appeal to the widest demographic possible and rarely to a tightly knit core group who could be true evangelists for the brand and the company.

Thanks in large part to my blogging, I have developed a personal brand. There are people who hate that brand (that is to say, they hate me). They disagree with what I say, how I say it, and why I say it. I can say without hesitation that I wear the hatred of such people as a badge of honour. When I look at the ones who love me, I know I’ve cultivated the right crowds.

How about you and your company?