Blog blindfolds should have no place in business
Last night at a dinner for my day job as Head of Marketing for the UK’s largest search engine marketing company, some of the attendees (from the online dating sector) were discussing their companies’ fear surrounding blogging. They know they’ve got to get in on this somehow, but they’re not sure quite how, and they are very afraid of ‘giving up control’.
As I said last night, it is natural that these companies are afraid: By and large, they have little idea of what they are getting into. Plunging in without an understanding of this space is ill-advised at best. The good news is, if they do endeavour to gain that understanding, and figure out how to control what they can and let the rest bring them benefits, there is really nothing to be afraid of. I have yet to encounter a business that understood this space, moved into it, and lived to regret it.
In: Blogging • Marketing • Promotions • Search Engine Marketing • Personal •