"Narrowcasting"
Chris Yeh blogs on Adventures in Capitalism about a crazy-brilliant niche marketing scheme dreampt up by a women’s soccer team in New Jersey:
The New Jersey Wildcats (a women’s soccer team) has realized that they can use today’s new technologies to launch their own broadcast network, essentially for free. They’re uploading broadcasts of their games, including embedded commercials, to Google Video. Their fans get a notice whenever a new broadcast is available, and can watch on their PCs or iPods at their convenience.
This is brilliant. They already have a brand and a strong audience, and this scheme allows them leverage both those assets at no cost to generate a new and potentially exciting revenue stream.
The team has lots of name stars, and lots of girls aged 6-20 have iPods. And little girls who love soccer also have soccer moms. And soccer moms have disposable income. Get all the fascinating details at Adventures in Capitalism.
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