The c-word

No, not that one.

Consumer is an industrial-age word, a broadcast-age word. It implies that we are all tied to our chairs, head back, eating ‘content’ and crapping cash.

So sayeth Doc Searls. I’m sure there is room for debate here, but I have found it nearly impossible to use that particular c-word since I read this. (The quotation was also well-employed by Jeff Jarvis, former president and creative director of Advance.net, Condé Nast’s online arm, when he wrote about his Dell hell customer service experience for the Guardian.)

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