Friday, February 24, 2006

Even a small pain for the customer is one too many

...Unless there’s something really good for them in it - and no, getting on your mailing list doesn’t count.

In explaining to someone in (one of) my social sphere(s) this week why I don’t respond to Plaxo requests anymore, I overly complicated things. All I should have said is that going through the Plaxo palaver is a pain for me, despite how easy it is for those who urge me to do it. As Seth Godin asks:

[I]f it’s easier for you but a pain for me, why should you do it?