Friday, April 28, 2006

How to refuse profitable business, part X: Truly bad telecoms marketing

I wrote a column in the 3GPortal about an extremely bad marketing example from the UK, with one of my mobile phone accounts with one of the UK mobile operators. I didn’t mention the operator, that would be unfair, as these kinds of mistakes are commonplace all throughout the mobile operator community. But the story is illustrative of how bad telecoms marketing is still today in 2006 in even such a modern and competitive market as the UK.

Without getting to the specifics of the telecoms profits, customer care info, etc details that are in the column (which is written obviously for telecoms professionals), let me keep it on a more general level here to summarize the story.

"How to refuse profitable business, part X: Truly bad telecoms marketing" continued...