Sunday, May 14, 2006

Lego redefining value in our online world

In Lego Factory, now not broken, Chris Anderson talks about Lego creating value in the digital age. You just need to think sideways sometimes to crack the thorny issue of how a company survives in today’s world.

Lego Factory is the company’s service that allows you to design your own models and have the parts sent to you in a cool Lego kit-style box (and share your designs with others in a Lego marketplace). It’s a great idea, but it’s been hampered in the past by gnarly fulfillment issues that inflated the cost of the kits by including too many pieces you don’t need.

Read the whole thing.

Cross-posted at Communities Dominate Brands