Monday, February 13, 2006

The demise of attention-jacking

Humorist Dave Barry isn’t joking when he says that:

We can no longer compel people to pay attention. We used to be able to say, there’s this really important story in Poland. You should read this. Now people say, ‘I just look up what I’m interested in on the Internet.’

Barry is talking about newspapers, but this is another point that applies across all attempts to hijack attention.

Link via oneangrycustomer ("Chronicling everyday brand experiences” and well worth checking out on a regular basis.).